ap² x Design Fiction
Exploring future behaviours through a systemic lens.
In partnership with Anouck Rayé, Futurist and Designer.
Our model
Traditional approaches
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Trying to reduce uncertainty
- Limit yourself to one vision
- Predicting a probable future
- Analyze the competition
Design Fiction approach
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Turning uncertainty into opportunity
- Expand the field of possibilities and cultivate our imagination
- Conceive new ideas that respond to possible futures
- Back-casting to act in the present